Audience Research
My final project, would have a niche target audience, this is because with niche audiences i can be sure the right people are seeing my product/project. My target audience would be working class people aged 13-26 that are into hip-hop and r&b music, male and female, it would for mainly people that are still in education as my age range is 13-26, in the demographic ladder my target audience would be 'D'. With me selecting a niche target audience, this means that i would have less competition however if i was to have a mainstream target audience it would have a lot of competition, the reason for this is because it would get repetitive and a lot of people would be doing the same thing. However the reason i specifically selected 13-36 year olds is because i believe this is the correct ages which listen to hip hop music, the minimum for me is 13 year olds because this song does not include any explicit content and so it would be good to have younger audience too.
Demographics, what is demographics? Demographic is used in media marketing to classify an audience into age, gender, race and other categories. Demographics are broken into bands depending peoples jobs and status. However psychographics is different, psychographic divides the groups based on social class, lifestyle and personality characteristics.
My primary audience for my final project would be young teenagers that like to listen to hiphop, my secondary audience would be more older people, however they would also like hiphop music because when they were at the age of my primary audience they would have been listening to this type of music too. My primary audience is specially chosen, because of the location, costumes and subgenre of my music video, i believe the costumes would definitely have an impact and will definitely determine my audience, the costumes i have chosen is casual clothes, for example tracksuit or jeans. Moreover if my audience was to be for my secondary audience my customers would be more formal, this is because it would be definitely suit the age bracket.
Demographics, what is demographics? Demographic is used in media marketing to classify an audience into age, gender, race and other categories. Demographics are broken into bands depending peoples jobs and status. However psychographics is different, psychographic divides the groups based on social class, lifestyle and personality characteristics.
My primary audience for my final project would be young teenagers that like to listen to hiphop, my secondary audience would be more older people, however they would also like hiphop music because when they were at the age of my primary audience they would have been listening to this type of music too. My primary audience is specially chosen, because of the location, costumes and subgenre of my music video, i believe the costumes would definitely have an impact and will definitely determine my audience, the costumes i have chosen is casual clothes, for example tracksuit or jeans. Moreover if my audience was to be for my secondary audience my customers would be more formal, this is because it would be definitely suit the age bracket.
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