(2) Case Studies - Youngboy Never Broke Again - Genie (Music video)

The music video begins slowly and we are shown shots of the artist, the editor has started it slowly by reducing the speed of the clips for about the first 10-15 seconds of the video, this can be seen from 0:10 - 0:20 seconds in the music video. Upon the surfaces in the background I could see that it is set at night and its set outside someone's house, this could be suggesting that this music video has a story behind it as its set at an old looking house in other words its set in the "hood". Towards the middle of the music video I can that the location has not changed and it is still set at the same location, this is connotes that the lyrics has a link towards the music video, the director of the music video especially didn't want to change the location because he/she wanted to show the audience the importance of the lyrics and location chosen, another reason is because it could put the audience/viewer in the artist point of view.

The music video has caught the attention of the audience from the beginning of the music video, the viewers can clearly from the beginning the music video is going to be interesting and would most likely keep them occupied with the video, this is because of the editing done from the start to the end. As seen in the video, the artist is calm while singing however if looking at the lyrics and actions and facial expressions put together, I can see that this song would mean a lot to the artist physically and emotionally, and the purpose of this music video is for the audience to understand the purpose of this. The composition of this music video is put really well however very simple, I could tell this from the camera angles and framing used while recording this music video, however this is music video is made professionally and it can be seen that it has been made by a professional videographer, A long from the previous case study, I can also tell that in this music video they also perfected every stylistic code, Stylistic codes can be described as codes and conventions that have become common practices when creating media products, as in this, a music video. Stylist codes vary across different genres and media sectors. There are 7 stylistic codes these are, Colour, Framing and angle, Movement Composition or navigation, Mise en scene, Editing of moving image and finally Sound.

The editing in this music video is really isn't professionally done however i would think that the videographer is either with the artist or a freelance worker. The editing is done really with a lot of creative intentions, there are some really good editing in this music video, for example I can see that they have made cuts on each beat drop to change different camera angles, this can be seen at 0:40 to 0:46 seconds in the music video, The editing to sync the lyrics and the lip syncing is really good, they have matched each word for word without having any delays or being ahead, if this was to be the issue the music video would have been very bad and peoples first intentions of this music video would be very negative. I can see that the videographer has added artificial lighting into the music video, (this can be seen on the snapshot above) artificial light is used to add light into the scene, however another editing process that has been really good and effective in this music video is colour correction, colour correction is almost added in every professional shot music video also mainly in films, Colour correction is a technique of matching and balancing colours throughout a music video or any type of video, while colour grading is intended purpose is to give the video a certain tone or feeling, in this instance it wants the viewer/audience to feel as if they are part of the music video, or it could leave them imagining how it would feel to be in the singers point of view. 

This type of music isn't a live performance, however it is a choreographed and lip synched music video, so it was planned before recording the two actors/singers were told what to do while lip syncing.